FOR IMMEDIATE RELEASE
February 9, 2021
CONTACT: Carly Wronko, 609-297-2189, cwronko@choosenj.com
(Newark, New Jersey) - , New Jersey鈥檚 leading economic development organization, is pleased to announce, in partnership with the New Jersey-Israel Commission, a collaboration between , one of the world鈥檚 largest food manufacturers and a global supplier of kosher products, and the at Rutgers University. The food innovation collaboration underscores the success of Choose New Jersey鈥檚 economic mission trip to Israel in February 2020 nearly one year later.
鈥淲hen Choose New Jersey embarked on an economic mission trip to Israel nearly one year ago, our goal was to strengthen economic and cultural ties with one of our long-time allies,鈥 said Jose Lozano, President & CEO, Choose New Jersey. 鈥淲e are excited to continue to see results from our trip to Israel with the announcement of a collaboration between Tnuva and the Food Innovation Center at Rutgers University. This partnership is just another example of how New Jersey is the best place to do business and showcases how we are seeing global interest in our state鈥檚 thriving innovation ecosystem.鈥
Tnuva already has a New Jersey footprint with their U.S. headquarters located in Lincoln Park. In February 2020, Choose New Jersey visited the Tnuva headquarters in Israel during a . The Choose New Jersey delegation met with key industry leaders and community stakeholders to promote New Jersey鈥檚 innovation ecosystem, demonstrating how New Jersey is a great place for the international community to do business.
鈥淭nuva is known as a pioneer in research and development and world leader in kosher food manufacturing,鈥 said Yoram Behiri, President & CEO, Tnuva USA. 鈥淲e are excited for this innovative partnership between the Food Innovation Center at Rutgers University and Tnuva, and we look forward to seeing the results this collaboration will produce.鈥
The at Rutgers University is a unique food business incubator and accelerator that supports established entrepreneurs and food companies recognize their goals from concept to commercialization. As part of the , the Food Innovation Center combines its experience and advanced technology to provide businesses with the tools that they need to help run successful businesses as well as promote growth.
鈥淭he Food Innovation Center at Rutgers University is dedicated to helping give entrepreneurs and existing food companies the tools and resources they need to succeed,鈥 said Nolan Lewis, Acting Director, the Food Innovation Center at Rutgers University. 鈥淭nuva already enjoys a New Jersey presence, and we look forward to helping them continue to grow and thrive through this food innovation collaboration.鈥
Home to the fourth largest Israel-born population and the fourth largest population of Israeli ancestry in the United States, New Jersey has longstanding ties to Israel. The Sexy真人y demonstrated its commitment to Israel with the formation of the New Jersey-Israel Commission in 1989. The Commission works to promote cultural and educational exchanges and to encourage capital investment and joint business ventures. Choose New Jersey worked in close partnership with the New Jersey-Israel Commission to plan the mission to Israel.
鈥淚n a year filled with such uncertainty, it is encouraging to see that our February 2020 economic mission trip continues to produce real results for the Sexy真人y,鈥 said Mark Levenson, Chairman, New Jersey鈥擨srael Commission and Choose New Jersey Partner. 鈥淎s we look toward rebuilding and recovering in the months ahead, I look forward to seeing how this collaboration will benefit the New Jersey economy moving forward.鈥
鈥淚 am so proud that one of Israel鈥檚 most iconic and historic brands, Tnuva, continues to proudly call New Jersey their home in the United States,鈥 said Andrew Gross, Executive Director, New Jersey 鈥 Israel Commission, New Jersey Department of State. 鈥淭his strategic decision to locate to the Garden State many years ago is paying off again today and reminds us that New Jersey鈥檚 relationship with Israel is driving opportunity and innovation on both sides of the Atlantic. I welcome this important partnership.鈥
About Choose New Jersey
Choose New Jersey is a privately funded 501 (c)(3) economic development organization with a mission to stimulate job creation and attract capital investment to New Jersey. Choose New Jersey markets鈥疦ew Jersey both domestically and internationally鈥痑s the best place to grow a business in the United States.鈥疜nowledgeable, experienced staff, supported by a network of State agencies and private partners, provide free, confidential assistance to guide companies in establishing operations in New Jersey.鈥疊y harnessing the power of business, labor, academic and government leaders, Choose New Jersey enables growth across all sectors of the State鈥檚 economy, aspiring to build a stronger and more prosperous New Jersey for all. To learn more, visit .