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More Than $40 Billion in Tourism Demand Driven By Increased Spending and Visitation

 

TRENTON, N.J. 鈥� The Christie Administration today announced that New Jersey鈥檚 tourism industry set a new record in 2013, generating more than $40 billion in overall tourism-related demand. Visitor spending, capital investment and general government support of tourism tallied a record of $40.4 billion, a 1.3 percent increase over 2012. Visitation in New Jersey also rose to 87.2 million in 2013, a 5.9 percent increase compared to 2012.

The latest figures were announced by Lt. Governor Kim Guadagno at the 2014 New Jersey Conference on Tourism in Atlantic City.

“Today鈥檚 numbers reaffirm the incredible resilience shown by New Jersey鈥檚 tourism industry and the commitment of our visitors, who continue to demonstrate their support by vacationing at our great tourist destinations after Sandy,” said Lt. Governor Guadagno. “The performance of our tourism industry is integral to the overall health of our state鈥檚 economy. To achieve this record progress is so encouraging for the future as New Jersey is well-positioned to build on this success entering the important spring and summer months.”

According to The Economic Impact of Tourism Report released today by the Department of State, New Jersey鈥檚 travel and tourism industry directly supports 320,238 jobs, a slight increase over 2012 (.526 percent). This is good news for New Jersey, as employment growth in 2013 means that tourism employment has grown for three consecutive years. When combined with indirect and induced, total travel and tourism related jobs exceed 500,000, or 10 percent of all statewide jobs.

“The impact that visitor spending has on creating jobs and essential tax revenue for so many communities statewide cannot be overstated,” added the Lt. Governor. “We look forward to further assisting more tourism-related businesses grow, and in doing so continue to promote the diversity of venues and destinations available to all visitors.”

Other highlights of the annual tourism report include:

• Tourism generated $35.9 billion of state GDP in 2013, or 7 percent of the entire state economy. Were tourism in New Jersey a company, its sales would rank #70 on the Fortune 500 list 鈥� bigger than Sears, DuPont and Hess.
• The 320,238 jobs directly supported by tourism spending is larger than the private employment in all but four counties in New Jersey.
• Including both direct and indirect impacts, tourism in New Jersey generated $4.6 billion in state and local taxes and $5.2 billion in federal taxes last year.
• The $4.6 billion tourism generated in state and local taxes is equal to putting $55,750 on every single seat in MetLife Stadium, and represents more than $35 million per mile of coastline in New Jersey.

A one-time supplemental award was also distributed to approved grant applicants based on additional marketing support needed in the aftermath of tourism losses as a result of Superstorm Sandy. Such awards were based on tourism spending by county, counties most impacted by Superstorm Sandy, according to the New Jersey Comprehensive Damage Assessment, and an applicants鈥� submission of assessment regarding Superstorm Sandy.

The one-time supplemental grants were awarded to the following organizations:

• Shore Region Tourism Council - $25,000
• Southern Ocean County Chamber of Commerce - $25,000
• Southern Shore Region Tourism Council - $25,000

Beginning this month, New Jersey launched the 鈥淕oing Strong鈥� campaign to build upon last year鈥檚 success. A joint effort by the Division of Travel and Tourism and the New Jersey Economic Development Authority, the campaign will focus on the diversity of the state鈥檚 tourism appeal to visitors of all ages and interests. This includes, but is not limited to, New Jersey鈥檚 wealth of historical and cultural assets, its legendary shore destinations, and its collection of world-class entertainment venues. The majority of the digital and social media components are now live, with additional elements to follow.

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To learn more about destinations and vacation opportunities in New Jersey, visit the Division of Travel and Tourism online at .